![]() ![]() Serious reputation problems grew and MacKeeper lost credibility. Those schemes had many shapes and forms, including fake websites designed to look legitimate, false virus alerts meant to make people worried about the health of their computers or safety of personal data, and low-quality “creatives” with MacKeeper’s branding. To boost sales, some affiliates started to rely on scammy schemes to trick people into installing MacKeeper. The team realizes it will take hard efforts to regain Mac users’ trust and is working diligently to do just that. She pointed out that affiliate marketing partnerships can be trustworthy and legitimate ways to grow a business, but only with “appropriate set up, vetting, and precautions.” Without those, abuse happens, and that’s exactly what caused problems for MacKeeper. MacKeeper is working diligently to regain Mac users’ trust and is now one of the premier cybersecurity and cleaning tools for your MacĬontent Manager Ruslana Lishchuk explained it this way. For a while, though, the team focused on the explosive installation growth happening. They saw the toll the aggressive, often deceptive, marketing tactics MacKeeper’s affiliate partners could have. This generated quite a bit of excitement among the developers. Ash, as he prefers to be called, talked about the explosive growth of the tool. ![]() MacKeeper Improves Its Security and Marketing Philosophies to Earn Mac Users’ Trustĭuring my interview with chief marketing officer Andrew Shvets, I learned about what previously went “wrong”. I learned about the efforts underway to repair the damage done to the app’s reputation and regain Mac users’ trust. I had the opportunity to interview a member of the management team. ![]() Under new ownership, the software team is working not only to improve the app itself, but the branding and reputation. It’s almost infamous, courtesy of overly aggressive affiliate marketers and frequent mislabeling as malware. If you’ve been using Mac computers for more than a couple of years, you’ve almost certainly heard of a software product called MacKeeper. ![]()
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